20,500
BOTTLES SAVED
17,425 lbs
EQUIVALENT CO2 SAVED

Designed for a Sustainable Tomorrow

reglassifly™ began in San Clemente, California, with brothers Cameron and Braden Kooper and a simple question, what if every discarded bottle could be reimagined instead of wasted? Glass is one of the few materials that can be endlessly recycled, yet millions of bottles still end up in landfills each year. We saw not just waste, but opportunity. What started as a coastal passion project has grown into a mission to transform post-consumer glass into refined, design-forward pieces that tell a story of renewal. By preserving the integrity and beauty of glass, we give it a second life, one that’s not just sustainable, but meaningful. Today, reglassifly™ partners with hotels, brands, and communities to elevate discarded glass into purposeful design. Our goal is bold: to divert one million bottles from landfills and inspire a future where nothing is discarded, and everything is reimagined.

Our Story

We started reglassifly™ in a place where the beauty of the coastline has always inspired us. What began as simple beach cleanups quickly turned into something much bigger: a mission to address the 7.6 million tons of glass still sent to U.S. landfills each year, making up 5.2 percent of all municipal solid waste.

Standing on the shore, we realized that picking up trash was only half the battle. The real change would come from rethinking waste itself. We asked ourselves, What if those bottles destined for the landfill could live a second life?

That question became the seed for reglassifly™.

In a small garage workshop, we started experimenting by cutting, sanding, and reimagining discarded bottles into something new. Each trial taught us a little more, and before long, what started as a weekend project grew into a full-fledged vision: to transform waste into wonder.

At reglassifly™, sustainability is more than an idea, it is a practice. We believe it starts with small and intentional choices: rescuing a single bottle, crafting it into something beautiful, and inspiring others to see the value in what might have been thrown away. Every candle, diffuser, vase, and glass we make carries that philosophy.

But this is bigger than us.

Your support, whether through a purchase, a share, or simply believing in what we stand for, multiplies the impact. Together we are keeping bottles out of landfills, protecting our coastlines, and proving that business can be a force for good.

When you bring a piece of
reglassifly™ into your home, you are not just buying a product. You are joining a movement. A movement to protect what we love, to live more consciously, and to leave the world better than we found it.

Thank you for being part of our journey. We are endlessly grateful.

-Cameron & Braden, Co-Founders

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Why Glass?

Glass is 100% recyclable and can be recycled endlessly without losing its quality or purity.

Despite its recyclability, millions of glass bottles still end up in landfills each year instead of being reused or recycled.

93% of consumers expect to be able to recycle glass, demonstrating strong public support for keeping glass in circulation.

When glass isn't recycled, a valuable, permanent material is wasted instead of being transformed into something new.

Glass is one of the few packaging materials that can support a truly circular economy, where materials are continuously reused rather than discarded.

Repurposing glass extends its life, reduces demand for new raw materials, and helps lower the environmental impact associated with manufacturing new glass products.

Every bottle has the potential to become a lasting, functional product rather than remaining waste.

Glass aligns with our belief that sustainability should create products that are both beautiful and functional, not just recyclable.

We chose glass because it embodies durability, craftsmanship, and the opportunity to demonstrate that waste can become something valuable.

At reglassifly, our mission is to give every bottle a meaningful second life while inspiring others to see discarded materials as resources rather than waste.

Source: Waste360